b'Press Releases & AdvertorialsDuring the height of the pandemic, marketing messaging shifted to events happening inside the facilities. Witnessing the heroism of the staff, support from the local community, families, donors, supporters, and partner organizations, it was obvious this should be3 Sisters All Together, the brand message focus moving forward.All on One CampusGreenwood Houses reputation for providing Meet three sisters, ages 92, 90 and 89, Lena B., Rose J., and Lucy quality care, excellent staffing, and decades ofS., who feel very fortunate to be in good health, receiving the best care, and residing together on the campus of Greenwood experience in senior healthcare became theHouse Senior Healthcare in Ewing Township, NJ.The ladies parents, Josephine Serianni Caraccio and Santo messaging for a new print and social mediaSandy Caraccio, married and had a total of seven children: Phil, Mary, Lena, Rose, Lucy, Pauleen and Rita. They originally started their young family in a little coal town in Pennsylvania campaign. called Alberta, where Sandy worked in the mines. Later, he secured a new job in the Trenton area with the railroad, and they packed everything and relocated to Pennington Avenue, where Josephines parents, the sisters, grandparents, had their home So many stories were organically happeningjust next door, and the rest is their 80-year Trentonian history. The women were raised, went to school, married, made their own right before our eyes during a time when thehome and families and stayed in the Trenton area since they were school aged: 12, 10, and 9. All three worked in various positions across multiple industries in companies like Bay Ridge Potteries & nation and our future were uncertain. TheWestinghouse. When I asked Lena where she met her husband, she said at place called Schnorbus Pharmacy, where she was aLena B. Rose J. & Lucy S.stories were heartwarming, and we wanted tocashierall the boys hung by the corner there and he used to come by, said Sherry Smith, Director of Marketing at Greenwood House. Rose and Lucy also were married, and Lucy had two children.share them to highlight the truly one-of-kindToday Lucys son, Ken, oversees all three ladies affairs. Ken wouldnt have guessed it would turn out this way but was very blessed to culture that exists at Greenwood House. Weaccept the responsibility and also is very pleased for his mother and two aunts. They all weathered the pandemic, overcame some health issues and made necessary lifestyle changes to better suit received many letters of support from familiestheir personal needs, and now I feel a sense of relief because they are safe, happy and being cared for by one of the best places in the and friends, donations and gifts from individualsarea with a well-known, long-standing reputation of compassion and care, Ken shared with Greenwood House.and partner organizations, and, ultimately,Photographs included are Lena, Rose & Lucy @ Greenwood House today, a photo of the three of them during the holidays a few years back and an original photo of the ladies with their assistance from New Jerseys Governor, Philfather, Sandy, on Lenas wedding day.If you would like to write or send greeting cards, please address Murphy, to send Greenwood House a branchcorrespondence to Greenwood House Pen Pal Program, Attn: Lena B., Rose J. or Lucy S., at 53 Walter Street, Ewing, NJ 08628.of the National Guard. Greenwood House is a nonprofit, mission-based organization that has been servicing the aging and elderly in our local community for near three decades, specializing in rehabilitation,You can follow Greenwood House on Facebooklong-term care, skilled nursing, respite care, homecare services,@GreenwoodHouseNJ or learn more about the assisted living and hospice care. organization and their services at GreenwoodHouse.org.only choicetheAt Greenwood House, our residents, families and caregivers Print AdvertisingLOVE HOW MUCH WE CARE! AND YOU WILL, TOO.But dont take our word for it.the only choice for my family i ii i i In an attempt to understand their decision-makingCAROL LITOWIT v Z GOLDEN Chair, Housng Intat es of Prnceton process, marketing spoke directly to residents and Greenwood House took unbelievably great and loving care of sofamilies. What we assumed was confirmed: nearly many members of my family, and they each required different levels and types of care. It is hard to overstate how critical it was to knowall new admissions in the late part of 2020 started that my mom, who was severely compromised by Parkinsons Disease, was being cared for by the amazing staff at Greenwood House.by word of mouth or were referrals from past families and those who had close friends in the Senior Healthcare healthcare industry. Therefore, we launched a new Respite Care campaign and messaging where we featured pastPost-Acute Rehab Home Care*Orthopedic Surgery Recovery Rehab Home Health AidePersonalized high quality care, safety, security, expertStroke Rehab Assisted Living Residencestaffing, kindness and love are all the things ourParkinsons Disease Rehab Programs Meals on Wheelsfamilies and who could be seen as real people clients, residents, and families love about GreenwoodPhysical, Occupational Home DeliveryHouse the most! But dont take our word for it. & Speech Therapy Hospice Care** and who could share their personal experienceHear it straight from them. Visit our website andLong-Term Careread the many letters of thanks and appreciation Skilled Nursing@ GreenwoodHouse.org/testimonials. and feelings about Greenwood House. This Greenwood House is a nonprofit, mission-based organization rooted in cherished Jewish traditions, and an industry leader in providing high quality senior healthcare in the state of New Jersey. Seniors of all faiths are welcome.inspired The Only Choice advertising campaign,Call us today (609) 718-0587 Greenwood House is a beneficiarya testimonial series used in newspaper, print, Or email us at info@greenwoodhouse.org agency of the Jewish Federation of Princeton, Mercer, Bucks.53 Walter Streetgreenwoodhouse.org man. digital, and online advertising tactics.Ewing Township, NJ 08628*Greenwood House Health Care and Homemaker Program made possible by the generosity of Shirley & Harold Silver(Off Parkway Ave/Scotch Rd Exit & I-295)**Greenwood House Hospice was established in memory of Renee Denmark Punia.16'