b'M A R K E T I N GThe Executive Board of Directors and the Executive Director made the decision to bring all marketing and advertising efforts in-house. In mid-March of 2020, Sherry Smith joined the leadership team as Director of Marketing. The team collectively agreed that having an experienced marketer on staff would more effectively increase brand awareness in our target markets. Goals & Objectives Marketing Platforms Marketing MetricsGreenwoodHouse.org Implementation & Marketing elements ofTracking:branding the organization Google My Businessand the sub-service linesLead generation/census Yelp Business Brand consistencyGoogle Analytics Bing Business Brand voice & toneWebsite & Facebook traffic Social channels ReputationSearch Engine Facebook Optimization (SEO) ImageryInstagram Cost per acquisition (CPA) ReviewsLinkedIn Return on investment (ROI) QualityHospitals preferred Return on spend (ROS) Service provider list Year-over-year Staffing performance Identify additional areasof improvement14'